Media Liability

Media Liability insurance is increasingly important for small and low mid-market businesses, particularly those creating, distributing, or promoting content—whether through traditional channels or digital platforms. Media Liability coverage protects against claims of copyright infringement, defamation, invasion of privacy, and other intellectual property or reputational harms stemming from published content. With the rise of social media, branded content, and digital marketing, businesses across nearly every industry—tech firms, agencies, influencers, consultants, and even restaurants and retailers—are now de facto publishers. One misstep in a tweet, blog post, ad campaign, or website copy can result in costly legal action.

For brokers, this represents an opportunity to address a highly relevant but frequently overlooked exposure. Many clients assume their General Liability or Cyber coverages will respond to media-related claims, but those policies typically exclude the very allegations Media Liability is designed to cover. Whether your client is a creative professional, a startup with a bold brand voice, or a growing company with a strong online presence, Media Liability insurance helps protect their reputation and their balance sheet. By helping clients understand the real legal and financial consequences of content risks, you position yourself as a forward-thinking advisor equipped to manage 21st-century exposures.